Core's mission is to grow your business through simple, people first thinking and doing

 

Every business challenge is different. Every assignment is unique.  We don’t work to any set templates or formulas but we reframe the core of the challenge through the eyes of your customers, drawing upon a wealth of experience in communications strategy methodologies.  Bringing together the right people from data specialists, to creative teams and everyone in between, is core to how we work.  We have a close trusted professional network of specialists but are more than keen to work with your own team.

Broadly, assignments fall across three areas:

How Core can help

DIAGNOSIS

Untangling the complexity of your business challenge with rigour and research to answer the right source of growth question.
+ Consumer Journey mapping
+ Target audience research
+ Marketing ecosystem analysis
+ Source of growth analysis

STRATEGY

Creating a roadmap for communications strategy to solve your challenge with clarity, creativity, and innovation
+ Brand / marketing / comms strategy
+ Targeting / segmentation opportunities
+ Media planning / channel strategy
+ Creative territory exploration

CREATION

Delivering impactful change from crafting activation plans, creative assets and messaging development to designing internal planning and strategy processes
+ Activation plans
+ Communications / Connections planning process
+ Social activation
+ Creative asset development

How Core can help

DIAGNOSIS

Untangling the complexity of your business challenge with rigour and research to answer the right source of growth question.
+ Consumer Journey mapping
+ Target audience research
+ Marketing ecosystem analysis
+ Source of growth analysis

STRATEGY

Creating a roadmap for communications strategy to solve your challenge with clarity, creativity, and innovation
+ Brand / marketing / comms strategy
+ Targeting / segmentation opportunities
+ Media planning / channel strategy
+ Creative territory exploration

CREATION

Delivering impactful change from crafting activation plans, creative assets and messaging development to designing internal planning and strategy processes.
+ Activation plans
+ Communications / Connections planning process
+ Social activation
+ Creative asset development