Making the complex simple

This is Core.  The communications strategy consultancy that cuts through the complexity of your brand growth challenge with simple, people first, thinking and doing.

Communications Strategy. Simply.

Everything your brand does communicates with people.

Every interaction is an opportunity to shape how people discover and experience your brand.

Through media, technology, content and commerce, the possibilities to connect with your customers are infinite.

It’s also easy to get lost in the increasing complexity this brings.

But seeing the opportunity through the eyes of your customers, your core source of growth, turns this complexity into simplicity.

Core’s mission is grow your business with more powerful, more creative and more meaningful connections through people first communications strategy.

How Core can help

Every business challenge is different.  Every assignment is unique. We don’t work to any set templates of formulas but reframe the core of the challenge through the eyes of your customers, drawing upon a wealth of experience in communications strategy methodologies.  Bringing together the right people to solve your unique challenge, from data specialists to creative teams and everyone in between, is core to how we work.  We have a close trusted professional network of specialists but are more than keen to work with your own team.  

Broadly, assignments tend to fall across three areas:


Untangling the complexity of your business challenge with rigour and research to answer the right source of growth question


Creating a roadmap for communications strategy to solve your challenge with clarity, creativity, and innovation


Delivering impactful change from crafting activation plans, creative assets and messaging development to designing internal planning and strategy processes

Who we've worked with

What people say

Chetan Murthy


I’m Chetan Murthy.  I’ve been a communications strategist for nearly twenty years, leading strategic output and client work at some of the world’s leading media and creative agencies in London including Carat, MEC, Vizeum, Wavemaker, Droga5, and Y&R/Red Fuse in Hong Kong.  

I’m absolutely certain that brilliant communications strategy can accelerate business growth. But in a world of ever increasing complexity, I feel the real opportunity is in making the complex simple.

Which is why I launched Core.

Forcing focus on the right questions, creatively solving them, and committing to action. Sounds simple. But I also believe in the power of simplicity as a core driver of business growth, as I’ve experienced working across clients such as Honda, IKEA, Danone, AB Inbev and Colgate-Palmolive.

As an independent consultant, my recommendations are completely unbiased and serve only your interests.  

If that’s something I can help you with, I’d love to hear from you